Data & Insightsby Stratlens

For consumer brands, retailers & commercial teams

Less manual
reporting. Clearer
profitability.

Power BI consulting and commercial analysis to replace spreadsheet reporting, improve an existing dashboard, or understand which products, customers and channels contribute to margin.

Services & pricing

Work directly with Sam Lim. Remote consulting, available worldwide.

Led by Sam LimStrategy perspective. Hands-on analytics.
Commercial thinking. Hands-on delivery.From the business question to the final handover.

How we help

Power BI consulting.
Commercial analysis.

Start with the reporting problem or commercial decision holding your team back. We agree the scope and fee before work begins.

Reporting and ongoing support.

Less manual reporting. More useful numbers.01

Power BI Dashboards
& Reporting

Replace recurring copy-and-paste reporting, build a Power BI dashboard, or improve an existing report that is difficult to refresh, reconcile or use. Explore Power BI consulting.

  • Power BI dashboards and agreed KPI definitions
  • Data models and validated business logic
  • Refresh setup suited to your environment
  • Documentation and a practical handover
Investment
Scoped quotation

Quoted after we review your requirements and sample data. A Deep Dive is not a prerequisite. Licences and any additional integration work are identified in the proposal.

Ongoing support for existing clients02

Performance Partner

Keep the numbers useful with a regular performance discussion and focused support for your next priority.

  • A monthly review of performance and insights
  • One small analysis or report improvement within the monthly allowance
  • Clear priorities for the following month
  • An agreed monthly scope and support window
Investment
A$2,500 / month

Up to 10 total hours, including preparation, meetings, analysis and follow-up. Larger work is quoted separately. Available after a completed project, with a suitable data and reporting baseline.

All fees in AUD. GST is not currently charged. Final scope, timing and fees are confirmed in your proposal.

Tools chosen around your needsPower BISQLExcel

Still rebuilding the same spreadsheet report each week?

When to move from Excel reporting to Power BI

Example questions

Start with a question that matters.

Revenue is growing.
Why isn’t profit?

Investigate the agreed drivers, such as price, product mix or discounting, using the data available.

Potential deliverable

A focused margin analysis with quantified drivers where the evidence supports them, and prioritised actions.

Example solutions · Fictional data

See the question become a useful report.

Explore two example solutions, from the business problem to the next decision. Both use entirely fictional data and demonstrate an approach; they are not client results.

Sales & margin analysis

Where is growth losing its value?

Sales rise 13%, but contribution barely moves. See how a channel comparison points to the pricing, mix and cost questions worth investigating.

Explore the sales and margin example

Budget & forecast reporting

Which costs need a closer look?

A forecast is A$420k above budget. See which workstreams drive the gap and how an open scope request changes the approval decision.

Explore the budget and forecast example

A clear path from question to outcome

Focused scope. Practical delivery.

01 / DEFINE

Check the question and data.

Discuss your decision and inspect sample data. If further investigation is needed, agree a paid review before committing to a project.

02 / DELIVER

Agree the scope. Do the work.

Confirm definitions, deliverables, timing and the fixed fee. Analyse or build, validate the numbers and agree any scope changes before extra work.

03 / APPLY

Make the next decision.

Walk through findings, assumptions and recommendations. Take ownership of the agreed deliverables, with ongoing support available when useful.

Sam Lim, founder of Stratlens

Your partner in the work

Strategy perspective.
Technical depth.

Sam LimFounder & Principal Consultant, Stratlens

Work directly with Sam, combining experience across consulting, finance, strategy and analytics with hands-on Power BI, SQL and Excel delivery.

Previous roles across

Uber Eats · Treasury Wine Estates · Coles · Grant Thornton

View LinkedIn profile

Before we start

A few useful answers.

Can you help us replace manual spreadsheet reporting?

Yes. We review how the report is assembled, which sources it uses and which decisions it supports. A Power BI reporting project may include data preparation, agreed measures, a dashboard and a handover. We check the data and refresh requirements before quoting; substantial source-system fixes or integrations are scoped separately. Read our guide to moving from Excel reporting to Power BI.

Do we need a Power BI dashboard or a commercial analysis?

A dashboard helps you monitor an ongoing set of measures. A Commercial Deep Dive investigates one decision, such as why margin changed or which customer group to prioritise. We start with the question so you can choose a suitable scope before committing to a build.

Our data is messy. Can we still start?

Yes. We first assess what can be answered reliably. A Data & Reporting Review may be the right starting point. Substantial cleansing, source-system fixes or integration work are separately scoped and approved before proceeding.

Can we work with you from another country?

Yes. Data & Insights consulting is available remotely to clients worldwide. Sam is based in Melbourne, Australia. We agree meeting times across time zones, data access and delivery arrangements as part of the scope. Published fees are in Australian dollars (AUD).

Can you help me learn the tools instead?

If your goal is to build your own skills, explore one-to-one Excel, Power BI and SQL coaching. Coaching uses sample data and focuses on learning. Production reporting and commercial analysis are consulting engagements with their own scope.

Do we have to buy a review first?

No. If the brief and sample data are sufficient to define a reliable scope, we can quote the project directly. The A$1,500 Data & Reporting Review is for situations that need more investigation and provides a standalone assessment and roadmap.

Can you improve our existing reporting?

Yes. If your Power BI reports are slow, hard to refresh or show numbers your team cannot reconcile, we review the report, data model and source process. We then scope targeted improvements or a rebuild where needed.

What does the A$6,500 starting price cover?

A focused Commercial Deep Dive addressing one agreed question using up to two prepared datasets, with findings, prioritised recommendations, a decision meeting and one consolidated revision round. The final quote reflects data quality and analytical complexity. Broader analysis, substantial preparation and dashboard development are quoted separately.

How long will the work take?

We agree a delivery schedule after reviewing your scope, data access and availability. We agree clear milestones and who on your side approves decisions. If data or requirements change, we agree the impact on timing and fees before proceeding.

What happens after delivery?

You receive the agreed analysis or reporting files, documentation and a walkthrough. The proposal sets out the support arrangements. Performance Partner provides ongoing help for existing clients, with new builds and larger changes quoted separately.

Is there a lighter monthly support option?

For existing clients with stable reporting, a Monthly Performance Review is available at A$1,500 per month. It includes a focused monthly review and limited improvements within six total hours, including preparation, meetings and follow-up. We agree the scope around your recurring needs.

Let’s make it clearer

What would better data
help you decide?

Start with a conversation about your goals, available data and the right next step. Any paid work is agreed before it begins.

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