Business intelligence & commercial analysis

Your data.
Clearer answers.
Better decisions.

Understand what’s driving revenue and margin, decide where to act, and build reporting that keeps your team on track.

Services & pricing

For consumer brands, retailers and growing commercial teams.

Led by Sam LimStrategy perspective. Hands-on analytics.

Commercial thinking. Hands-on delivery.From the business question to the final handover.

How we help

Start with a clearer answer.

Focus on one important business question, with a scope and fee agreed before work begins.

Focused commercial analysis

Commercial Deep Dive

Understand a margin shift, compare customer or channel profitability, or evaluate a growth opportunity. Turn the evidence into a practical decision.

FromA$6,500per project

GST is not currently charged. Fixed fee confirmed after reviewing your brief and sample data.

What’s included

One agreed commercial question
Analysis of up to two prepared datasets
A findings pack with assumptions and prioritised actions
A decision meeting and analysis handover
One consolidated revision round

The entry scope assumes analysis-ready data. Substantial data preparation, additional questions and production dashboards are quoted separately.

Reporting and ongoing support.

A consistent view of performance01

BI Solutions

Build reliable reporting around the measures your team uses to run the business, or improve what you already have.

Power BI dashboards and agreed KPI definitions
Data models and validated business logic
Refresh setup suited to your environment
Documentation and a practical handover

Investment

Scoped quotation

Quoted after we review your requirements and sample data. A Deep Dive is not a prerequisite. Licences and any additional integration work are identified in the proposal.

Ongoing support for existing clients02

Performance Partner

Keep the numbers useful with a regular performance discussion and focused support for your next priority.

A monthly review of performance and insights
One small analysis or report improvement within the monthly allowance
Clear priorities for the following month
An agreed monthly scope and support window

Investment

A$2,500 / month

Up to 10 total hours, including preparation, meetings, analysis and follow-up. Larger work is quoted separately. Available after a completed project, with a suitable data and reporting baseline.

All fees in AUD. GST is not currently charged. Final scope, timing and fees are confirmed in your proposal.

Tools chosen around your needsPower BISQLExcel

Example engagements

Start with a question that matters.

Revenue is growing.
Why isn’t profit?

Investigate the agreed drivers, such as price, product mix or discounting, using the data available.

Potential deliverable

A focused margin analysis with quantified drivers where the evidence supports them, and prioritised actions.

A clear path from question to outcome

Focused scope. Practical delivery.

01 / DEFINE

Check the question and data.

Discuss your decision and inspect sample data. If further investigation is needed, agree a paid review before committing to a project.

02 / DELIVER

Agree the scope. Do the work.

Confirm definitions, deliverables, timing and the fixed fee. Analyse or build, validate the numbers and agree any scope changes before extra work.

03 / APPLY

Make the next decision.

Walk through findings, assumptions and recommendations. Take ownership of the agreed deliverables, with ongoing support available when useful.

Your partner in the work

Strategy perspective.
Technical depth.

Sam LimFounder & Principal Consultant, Stratlens

Work directly with Sam, combining experience across consulting, finance, strategy and analytics with hands-on Power BI, SQL and Excel delivery.

Previous roles across

Uber Eats · Treasury Wine Estates · Coles · Grant Thornton

View LinkedIn profile

Before we start

A few useful answers.

Our data is messy. Can we still start?

Yes. We first assess what can be answered reliably. A Data & Reporting Review may be the right starting point. Substantial cleansing, source-system fixes or integration work are separately scoped and approved before proceeding.

Do we have to buy a review first?

No. If the brief and sample data are sufficient to define a reliable scope, we can quote the project directly. The A$1,500 Data & Reporting Review is for situations that need more investigation and provides a standalone assessment and roadmap.

Can you improve our existing reporting?

Yes. We can review your current reports, data models and reporting process, then scope targeted improvements or a rebuild where needed.

What does the A$6,500 starting price cover?

A focused Commercial Deep Dive addressing one agreed question using up to two prepared datasets, with findings, prioritised recommendations, a decision meeting and one consolidated revision round. The final quote reflects data quality and analytical complexity. Broader analysis, substantial preparation and dashboard development are quoted separately.

How long will the work take?

We agree a delivery schedule after reviewing your scope, data access and availability. We agree clear milestones and who on your side approves decisions. If data or requirements change, we agree the impact on timing and fees before proceeding.

What happens after delivery?

You receive the agreed analysis or reporting files, documentation and a walkthrough. The proposal sets out the support arrangements. Performance Partner provides ongoing help for existing clients, with new builds and larger changes quoted separately.

Is there a lighter monthly support option?

For existing clients with stable reporting, a Monthly Performance Review is available at A$1,500 per month. It includes a focused monthly review and limited improvements within six total hours, including preparation, meetings and follow-up. We agree the scope around your recurring needs.

Let’s make it clearer

What would better data
help you decide?

Start with a conversation about your goals, available data and the right next step. Any paid work is agreed before it begins.