Are your offers earning their keep?
See how merchant-funded discounts and advertising affect what you keep from an order.
FOR OWNER-LED RESTAURANTS · MELBOURNE
You see the orders.
Let’s find
the profit.
Understand what’s left from Uber Eats and DoorDash sales after platform fees, promotions, food and packaging. Then choose a practical change—and measure what happens.
15 minutes. No platform access or commitment needed.
Led by Sam LimFormer Senior Strategy & Analytics Manager,
Uber Eats ANZ
Uber Eats ANZ
Stratlens is an independent consultancy. Not affiliated with or endorsed by Uber or DoorDash.
Your delivery, decoded.MONTHLY VIEW
DELIVERY SALES
$24,000AUD
Platform fees−$7,200
Promotions & advertising−$3,600
Refunds−$300
Food & packaging−$8,400
Estimated contributionBefore labour & overheads
$4,500Fictional example · AUD, ex GST. Not a result or forecast.
BUILT FOR RESTAURANT OPERATORS
Uber EatsDoorDashYour costsOne clearer picture
THE QUESTIONS WORTH ASKING
Busy on the apps.
But is it paying off?
Sales, payouts and profit tell different stories. We bring the numbers together so you can make a more informed call.
Is your menu priced for delivery?
Review key items and bundles against platform charges, food and packaging costs.
What should you change first?
Leave with a short, prioritised action list—and a way to check what happens next.
A FOCUSED FIRST STEP
Your delivery.
A closer look.
A practical plan.
A focused service by Stratlens for owners with meaningful delivery sales, usable cost data and a pricing, menu or promotion decision to make.
- Independent of delivery platforms
- Free sample-data check before you commit
- You approve every change
FIXED-FEE REVIEW
Delivery Profit Review
A$1,800total · GST not currently charged
One-off review · Up to two representative venues
A$900 at kickoff · A$900 at readout
- A reconciled contribution baselineBy venue and channel, after platform fees, merchant-funded promos, ads, refunds, food and packaging. Estimates clearly labelled.
- Three prioritised actions + a 60-minute readoutBenefit ranges, assumptions and an agreed plan for measuring the changes you approve.
- Help putting the first changes into practiceOne implementation session for one or two approved changes, with you or your existing team.
- A follow-up after your first changesAround 30 days after implementation, review contribution, orders and spend. Keep estimated opportunities separate from observed results.
Scope and deliverables agreed before payment. No automatic subscription.
STRAIGHTFORWARD, FROM THE START
A conversation.
Then a clear way forward.
Allow around 6–8 weeks from complete data to follow-up. You approve each change and stay in control of your accounts.
- 01
Check the fit and the data
Start with a free 15-minute call, then a sample-data check. Agree the scope before paying the first half.
- 02
Understand your contribution
Reconcile the numbers and review three priorities with Sam. Choose the actions and how their effects will be measured.
- 03
Make a change and measure it
Use your implementation session to get the first changes underway. Review what happened roughly 30 days after those changes.
EXPERIENCE ON THE PLATFORM SIDE
A commercial lens.
A person you can talk to.
Delivery Profit Review is a service by Stratlens, led by founder Sam Lim. Sam has worked in strategy and analytics at Uber Eats ANZ, Treasury Wine Estates and Coles.
You work directly with Sam to understand your delivery economics, choose practical changes and assess the results. He brings experience in affordability, promotions and commercial analysis.
PREVIOUSLYSenior Strategy &
Analytics ManagerUber Eats ANZ · 2023–2025
Analytics ManagerUber Eats ANZ · 2023–2025
Stratlens is an independent consultancy.
Not affiliated with or endorsed by Uber or DoorDash.
Sam Lim
Founder & Principal Consultant, Stratlens
BEFORE WE TALK
A few useful
answers.
Do I need a restaurant group?
No. A busy single venue may be suitable too. Delivery activity, access to data and your ability to make changes matter more than venue count.
What data will you need?
Usually 8–12 weeks of platform orders, payouts, promotion and advertising reports, relevant POS sales, and food and packaging costs for major items. We check a sample before confirming scope and label missing or estimated costs. Please don’t send passwords or customer records through the enquiry form.
Will you run my delivery stores?
The review includes analysis, an action plan, one implementation session and a follow-up. Your team or agency keeps day-to-day control. Ongoing store management, further implementation and full recipe costing are outside the review scope.
Can you work with my accountant or agency?
Yes. We can work alongside your existing team, agree who owns each action and use their knowledge of your operations and costs.
How do payment and deliverables work?
After the free data check and an agreed scope, pay A$900 at kickoff and A$900 at the readout. The second instalment is not owed if the agreed readout deliverables are not met. Your implementation session and follow-up are included in the A$1,800 fee. No GST is currently charged.
Is contribution the same as net profit?
No. The starting baseline shows what remains after platform fees, merchant-funded promotions, advertising, refunds, food and packaging, before labour and overheads. We state the cost basis and any estimates. When comparing channels or decisions, we also account for material extra labour or delivery costs where data supports it.
Do you guarantee savings or sales growth?
No. Results depend on your costs, market, decisions and implementation. We separate estimated opportunities from observed results and explain the limitations of the data.
What happens after the review?
You keep the findings and receive the agreed follow-up. Monthly or quarterly reviews are available where there are continuing decisions to make and a credible case for the fee. Ongoing scope is agreed separately; there is no automatic subscription.
LET’S START WITH YOUR BUSINESS
Get a clearer view
of your delivery
profit.
Tell Sam a little about your restaurant. Start with a free 15-minute conversation to see whether a review would be useful.
✓ No platform access needed✓ No obligation to proceed✓ Based in Melbourne
Request a fit call
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